Aug 10, 2011

Stockholm Fashion Week
As part of the YFI (Young Fashion Industry) awards at Stockholm Fashion Week, several up-and-coming native designers showed a handful of their designs on Tuesday evening. Plenty of talent - like the London-based Emma Lundgren - impressed but there could only be one winner in this competition. Johanna Pihl, a disicple of both Sweden's Ann-Sofie Back and House of Dagmar, impressed with an extensive use of leather, crafted in refined and intricate ways through piping and cut outs. 
Having studied for her Bachelor degree at London Collge of Fashion, before moving back to Sweden, Pihl managed to mix the harsh urbane London style with the more serene and simple aesthetic of life up north. Light colours (beige, white, blue and off-white) dominated in a collection that was almost architectural in its build and machine like in its technical details. Last year's YFI winner is now on the Stockholm Fashion Week official schedule, and no doubt that will be the case with Pihl when we return next season...
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