Jul 12, 2011

Turn me upside down and INSIDEOUT
The technical innovation by the digital printing is in the essence of the English brand INSIDEOUT.
Set of illusions, reliefs, textures, every season the collections are surprising and explosive. This winter, jacquard fair-ilse sweaters, textured knit scarfs, pieces of jewelry or some tulle fabric are being transplanted on the silk basics tops thanks to the process of digital printing creating a « trompe l’œil » effect.
The INSIDEOUT label is the brainchild of Central St. Martins graduates James Woolfin and Yvette White, winners of last year's "Premium Young Designer: Women's Wear" award at Berlin Fashion Week.
Stocked in 22 countries, the label's signature pieces can be found at top department stores and boutiques across the world including Harvey Nichols, Lane Crawford, Antonioli & Colette.

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