G-Star's new Spring/Summer 2011 global advertising campaign introduces rising British actress and former Bond girl, Gemma Arterton, in images captured by the iconic photographer and filmmaker, Anton Corbijn! 

Gemma: ‘I feel like a tough girl in a fancy frock sometimes, and I think G-Star is the same. I like the contradiction between glamour and durability. Sometimes people are shocked when they meet me because of this contradiction.’