Jan 29, 2011

Rag & Bone, the name
A century-old British fixture, the rag and bone man was known for practicing the first form of recycling. The rag and bone man would travel by horse and cart (traditionally a Shire or Clydesdale), circling the neighborhood in search of scrap metal, old furniture, wood or anything else that he could sell or reuse to support himself. Children would come running at the shouts of "rag and bone" to collect sweets and candies in exchange for the items they loaded onto his cart.
Garbage collection began to supplant the rag and bone trade by the late 1970s, and today there are very few rag and bone men. As an homage to their pioneering ingenuity and conservation, rag & bone derived their name from this legendary practice.


 
Rag & Bone's spring 2011 campaign enlists four models, Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge and Edita Vikeviciute for do-it-yourself advertisements. The leading models took portraits of themselves as they donned the label’s latest collection and the fun and wild result speak for itself!


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