Jan 11, 2011

Just 16 more days before AIFW kicks-off!

Yesterday I blogged about Dutch fashion Designers Spijkers and Spijkers, today I want to blog you with another great fashion label that will present their latest collection for the first time at AIFW, 

L’Agence.

The brand was launched in 2008 by L.A. agent Margaret Maldonado and her crew of stylists. Margaret, once known for her relationship with Jermaine Jackson, needed a job to support her sons on her own. Smart cookie as she is, Maldonado started MMAgency (www.margaretmaldonado.com), which now represents more then 60 artists, with names as Andrea Lieberman (famous for styling Gwen Stefani), Marjan Malakpour, Jen Rade (Angelina Jolie), Christina Ehrlich (Penelope Cruz) and Tiina Laakkonen.
L’Agence first collection was all about lazy laid-back basics, think the finest/uber-cuddle-up soft tees and tank dresses all with that special LA downtown sleek Californian coolness. Nowadays the collection includes smashing evening dresses - the kind you only need to throw on with a pair of heels and you're ready steady off to impress at The Oscars!
The collection is designed by different fashion stylists every season. Stylist who proved their status by designing clothes for example Jennifer Lopez, Nicole Richie, Heidi Klum and many many more. More than just playing dress-up/dress-down with celebs, L’Agence now creates fashionable looks for musicians and movie stars who all adore their label.

I think MMA is an institute and I guess it’s just a matter of time before they launch another fashion label … or is that wishful thinking :-)

Needless to say, I want it all!

January 30 @ AIFW, they also will launch their eyewear collection with Sama Eyewear.




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